Case studies

Context
BDC’s Consulting Services wanted to create a pool of pan-Canadian experts ready to act as independent consultants on IT mandates as part of a new business solution.

Strategy / Solution
IT profiles being in high demand in the market,  the message had to be distinct and attention grabbing.  The exclusive selection of websites emerged as the best strategy given the intended target.

For each of the  profiles developed, meaningful messages were created that pulled on specific levers of talent attraction. 
Postings and advertising on a combination of general / aggregator and niche (IT and geographic) sites gave good visibility to the campaign.
Internal contacts were also solicited in sharing these opportunities with their networks.
Thus, a synergy was created. 

Results
608  applications received
109 pre-qualified candidates
A conversion rate of nearly 18%
 

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