Case studies

Context
The CSSS (health and social services center) de la Pointe-de-l’Île is made up of 1,422 employees working in 7 different sites, still adapting to a forced merger and encountering great difficulties to differentiate itself in the eyes of talented candidates who are harder to recruit, for example:

•     ergotherapists and physiotherapists
•     nurses, mainly for the residential and long-term care
•     orderly
•     managers

Strategy / Solution
The design of the employer brand was rooted in individual interviews with doctors (6 interviews), “World Coffees” workshops, a projective method (50 employees) and the analysis of 30 internal documents. 

This approach enabled the discovery of common values and clues to the organization’s advantages in addition to a way of communicating specific to this employee population. Bringing to the same table employees from different sites and using a “tell me your story” methodology also made them realize that their realities were not so different after all. A meeting of the minds occurred and natural ambassadors of the employer brand emerged.   

CSSS de la Pointe-de-l’Île’s unique value proposition: Quality and innovation come to life at the CSSS de la Pointe-de-l’Île. We are passionate about our work and meet challenges with confidence and competence. Our difference: Sharing the work and the experience. Together, we are building a warm and friendly environment.

Tagline: Close to you. Close to people.

Statement: We are close, very close.

Results
Very interesting avenues will be explored to develop an employee engagement plan, aiming for the alignment of strategic orientations, communications, managers, HR processes and practices. A positive and distinct brand space.

Explore our case studies>>
Contact us >>